Hi I'm Sana👋
I make SaaS & E-commerce experiences so smooth your users click the right button—not the back button.
I make SaaS & E-commerce experiences so smooth your users click the right button—not the back button.
For 5+ years, I’ve been the “design translator” between frustrated users and ambitious businesses. My secret? A mix of smart UX, CRO magic, and design systems that scale without turning into a spaghetti mess.
For 5+ years, I’ve been the “design translator” between frustrated users and ambitious businesses. My secret? A mix of smart UX, CRO magic, and design systems that scale without turning into a spaghetti mess.
Product Design | Cross-border E-commerce
Product Design | Cross-border E-commerce
Turned browsing into buying → +20% conversions 🚀
Turned browsing into buying → +20% conversions 🚀
Pricoo – Marketplace App
Pricoo – Marketplace App
Pricoo – Marketplace App
UI/UX Design | From chaos to clarity.
Built a dashboard that untangled complex workflows—and kept sanity intact.
Built a dashboard that untangled complex workflows—and kept sanity intact.
Built a dashboard that untangled complex workflows—and kept sanity intact.
UT Works – SaaS Dashboard
UT Works – SaaS Dashboard
UT Works – SaaS Dashboard
UI/UX Design | Who said owning is the only way?
UI/UX Design | Who said owning is the only way?
Built a car subscription platform with seamless UX that makes “sign up & drive” effortless.
Built a car subscription platform with seamless UX that makes “sign up & drive” effortless.
Subscribe a Car – SaaS Platform
Subscribe a Car – SaaS Platform
Subscribe a Car – SaaS Platform
UI/UX Design for a global giant.
Redesigned Haier’s online store (yes, the world’s #1 appliance brand) for a smoother shopping experience.
Redesigned Haier’s online store (yes, the world’s #1 appliance brand) for a smoother shopping experience.
Redesigned Haier’s online store (yes, the world’s #1 appliance brand) for a smoother shopping experience.
Haier Mall – E-commerce
Haier Mall – E-commerce
Haier Mall – E-commerce
Ways of working 💡
The skills I use to turn “hmm…” into “heck yes!”
Skills that I use to create world-class products
UX Design
I untangle messy flows—whether it’s a checkout maze or a SaaS dashboard jungle—so users glide through without friction
UI Design
Crisp, pixel-perfect visuals with a CRO twist. Translation: I make designs pretty and profitable.
To make outstanding UX work, it still needs polished visual design in which I excel as well.
UI Design
Crisp, pixel-perfect visuals with a CRO twist. Translation: I make designs pretty and profitable.
UX Research
From interviews to funnel audits, I dig into real data (not hunches) to uncover insights that fuel smarter design decisions
UX Research
From interviews to funnel audits, I dig into real data (not hunches) to uncover insights that fuel smarter design decisions
Prototyping
I bring half-baked ideas to life fast—so we fail on Figma, not in production (your devs will thank me).
Prototyping
I bring half-baked ideas to life fast—so we fail on Figma, not in production (your devs will thank me).
Conversion Optimization (CRO)
Every color, word, and button has a job: make conversions go up and excuses go down.
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
Conversion Optimization (CRO)
Every color, word, and button has a job: make conversions go up and excuses go down.
Collaboration
I speak fluent Designer, Developer, and Stakeholder—basically, I’m the Wi-Fi that keeps ever
Collaboration
I speak fluent Designer, Developer, and Stakeholder—basically, I’m the Wi-Fi that keeps ever
Design that works. Clients that vouch for it. 💡
Trusted by Startups and Enterprises Worldwide
Don't believe me - hear it from the others
"Flawless execution. Sana understands requirements fast and adds her own tasteful, personal touch. Strongly recommended!"
"Highly creative, reliable, and detail-driven. Sana delivers designs that are both beautiful and functional. I’ll definitely work with her again."
“Delivered great designs on time, asked the right questions, and contributed her own strong ideas. Always kind and a pleasure to work with.”
“Highly recommended for SaaS products — confident design that elevates user experience.”
👋 Hi, I’m Sana — Your Partner in Product Growth
I’m the kind of designer who believes pixels should pay rent. For the past 5+ years, I’ve been helping SaaS startups, e-commerce brands, and digital platforms turn design from a “nice-to-have” into a business growth engine.
I’ve worked with everyone from scrappy startups in need of their first UX lifeline to global enterprises in the UAE, USA, and beyond (yes, my Figma files have traveled more than I have ✈️).
My toolkit? UI/UX design, conversion optimization, and scalable design systems. Translation: I don’t just make things look good — I make them work (and work hard).
Whether it’s boosting conversions for an online store or building a SaaS dashboard that doesn’t make users cry, I focus on clarity, usability, and performance — with a side of wit to keep things fun.
⚡ A Few Fast Facts:
✨ 400+ projects shipped (without shipping my sanity)
📈 35%+ average conversion uplift for clients (yes, numbers really do go up)
🌍 Deep expertise in SaaS, E-commerce & Marketplaces
🤝 Agile, data-driven, and allergic to boring design
I’m the kind of designer who believes pixels should pay rent. For the past 5+ years, I’ve been helping SaaS startups, e-commerce brands, and digital platforms turn design from a “nice-to-have” into a business growth engine.
I’ve worked with everyone from scrappy startups in need of their first UX lifeline to global enterprises in the UAE, USA, and beyond (yes, my Figma files have traveled more than I have ✈️).
My toolkit? UI/UX design, conversion optimization, and scalable design systems. Translation: I don’t just make things look good — I make them work (and work hard).
Whether it’s boosting conversions for an online store or building a SaaS dashboard that doesn’t make users cry, I focus on clarity, usability, and performance — with a side of wit to keep things fun.
⚡ A Few Fast Facts:
✨ 400+ projects shipped (without shipping my sanity)
📈 35%+ average conversion uplift for clients (yes, numbers really do go up)
🌍 Deep expertise in SaaS, E-commerce & Marketplaces
🤝 Agile, data-driven, and allergic to boring design
I’m the kind of designer who believes pixels should pay rent. For the past 5+ years, I’ve been helping SaaS startups, e-commerce brands, and digital platforms turn design from a “nice-to-have” into a business growth engine.
I’ve worked with everyone from scrappy startups in need of their first UX lifeline to global enterprises in the UAE, USA, and beyond (yes, my Figma files have traveled more than I have ✈️).
My toolkit? UI/UX design, conversion optimization, and scalable design systems. Translation: I don’t just make things look good — I make them work (and work hard).
Whether it’s boosting conversions for an online store or building a SaaS dashboard that doesn’t make users cry, I focus on clarity, usability, and performance — with a side of wit to keep things fun.
⚡ A Few Fast Facts:
✨ 400+ projects shipped (without shipping my sanity)
📈 35%+ average conversion uplift for clients (yes, numbers really do go up)
🌍 Deep expertise in SaaS, E-commerce & Marketplaces
🤝 Agile, data-driven, and allergic to boring design
Follow me on other channels
Follow me on other channels
Follow me on other channels