Haier Mall – E-commerce Website Redesign
Redesigning Haier’s official e-commerce platform into a modern.
Haier is one of the world’s largest electronics brands. Its online mall in Pakistan needed a complete UX and visual refresh to compete with global e-commerce standards.
Key Challenges Identified:
Outdated design → not mobile-friendly, poor navigation.
No scalable design system, making consistency hard across pages.
High bounce rate due to cluttered product pages.
Checkout flow had unnecessary steps → cart abandonment.
The brand needed a modern e-commerce platform that reflected Haier’s premium image and converted better.
The project aimed to:
Build a scalable design system for consistency across products.
Create a mobile-first e-commerce experience.
Optimize the checkout journey to reduce cart abandonment.
Improve product discoverability with smart filters & navigation.
Reinforce Haier’s brand credibility with polished UI.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Audited the existing site, reviewed analytics, and benchmarked against global e-commerce leaders (Amazon, AliExpress, Daraz). Identified gaps in navigation, search filters, and checkout. Outlined key features to support conversion goals.
Design & Prototyping
Created wireframes to simplify navigation, product detail pages, and checkout flows. Designed a component-based design system (buttons, cards, grids, typography, colors) to ensure consistency. Prototyped flows for usability testing.
Implementation
Worked with developers to integrate the design system into Haier Mall’s CMS. Built responsive layouts optimized for mobile shoppers. Focused on fast load times and performance-friendly design assets.
Testing & Optimization
Conducted usability tests with target shoppers. Iterated on product filters, checkout progress bars, and CTA placements. CRO testing validated design changes before final rollout.
✅ +30% increase in product page engagement (time spent per session).
✅ 20% reduction in bounce rates across mobile.
✅ 15% improvement in checkout completion rates post-redesign.
✅ Scalable design system cut future design/development time by 40%.