Subscribe-a-Car – Redefining Car Subscription Experiences
Designing a premium SaaS platform that simplified subscriptions.
The car subscription market is booming, but also highly competitive. Users are often overwhelmed by complex pricing, unclear terms, and clunky apps.
Key Challenges Identified:
Complex information architecture → users struggled to compare cars and plans.
Low trust → lack of transparency in pricing and terms.
Weak visual appeal → existing designs didn’t reflect the premium nature of the service.
The result: frustrated users, high drop-offs, and lost subscriptions.
To position Subscribe-a-Car as a trusted, premium SaaS platform, we focused on:
Simplifying information architecture → intuitive flows from browsing to checkout.
Building trust → transparent pricing, progress bars, and clear terms.
Creating a premium feel → sleek design, modern typography, and high-quality imagery.
Driving conversions → CRO-focused CTAs and frictionless checkout.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Design & Prototyping
Created low-fidelity wireframes mapping the end-to-end journey. Designed intuitive interfaces with:
Deep blue + white palette for trust and sophistication
Modern typography for readability
High-quality car imagery with zoom functionality
Subtle animations & icons to reduce friction
Built interactive prototypes in Figma to test flows early with stakeholders and users.
Testing & Optimization
Presented prototypes to stakeholders, explained rationale, and incorporated feedback. Iterated based on usability tests and CRO insights.
✅ +25% increase in user engagement (time spent browsing cars).
✅ +15% boost in completed subscriptions during beta launch.
✅ Positive user feedback on simplicity, transparency, and design quality.
✅ Stakeholder satisfaction with clear alignment to business goals.