Pricoo – Cross-Border E-commerce Marketplace
Pakistan’s fastest-growing D2C shopping app to increase conversions.
Pricoo is a direct-to-consumer marketplace connecting Pakistani buyers directly with verified Chinese manufacturers. By eliminating middlemen, it promises better prices and unique products.
But users faced friction at every step:
65% abandoned sessions due to cluttered navigation
Only 30% could find products within 2 minutes
A 5-step checkout caused 55% cart abandonment
Buyers doubted authenticity and delivery timelines
The result: weak retention, low trust, and lost revenue.
To transform Pricoo into a conversion-optimized, mobile-first platform, we defined four key goals:
Simplify Discovery → faster search & personalized recommendations
Streamline Checkout → cut 5 steps down to 3
Optimize for Mobile → thumb-friendly navigation & offline mode
Build Trust → transparent product origins & live delivery tracking
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted user research, and analytics audits to uncover pain points in product discovery, checkout, and trust. Defined target audience segments (budget-conscious shoppers, repeat buyers, and first-time users) and mapped their key frustrations. Outlined features to simplify search, reduce cart abandonment, and build trust through transparency.
Design & Prototyping
Created wireframes and interactive prototypes to visualize new flows such as AI-powered search, a simplified 3-step checkout, and trust-building elements. Iteratively refined the designs based on usability testing, ensuring the interface was thumb-friendly, mobile-first, and conversion-focused.
Development & Implementation
Collaborated closely with developers in an Agile sprint structure. Prioritized feature rollouts (checkout → search → trust features) based on impact and feasibility. Implemented a scalable design system for consistency across mobile and web. Integrated localized payment methods (JazzCash, EasyPaisa, COD) and APIs for real-time delivery tracking.
Testing & Optimization
Ran CRO testing and A/B experiments on search results, checkout steps, and trust signals. Collected feedback through heatmaps, analytics, and post-purchase surveys. Iterated based on data, leading to a 60% reduction in cart abandonment and significant improvements in retention.
✅ +40% Daily Active Users (DAU) with personalized feeds & faster search
✅ 60% drop in cart abandonment after checkout redesign
✅ 25% higher retention driven by offline mode & smart notifications
✅ 4.9/5 app rating on Google Play, praised for transparency & delivery tracking