Luxury E-commerce
Mobile App
Conversion Optimization
Design System
UI/UX Design
Conversion Optimization
Fashion Tech
User Engagement
Figma
ShirtStylist – Luxury Customization App
ShirtStylist – Luxury Customization App
ShirtStylist – Luxury Customization App
ShirtStylist – Luxury Customization App
ShirtStylist – Luxury Customization App
ShirtStylist – Luxury Customization App
2021
Timeline
Lead Designer
UI/UX
2021
Timeline
Lead Designer
UI/UX
Background & Challenge
Background & Challenge
The founders wanted to create a premium online platform where customers could design and purchase bespoke shirts with ease. Challenges: Personalization apps are often cluttered and confusing, leading to drop-offs. Users needed trust & confidence in sizing, fit, and final product before committing to purchase. The platform had to feel premium and effortless, aligned with luxury fashion standards.
The founders wanted to create a premium online platform where customers could design and purchase bespoke shirts with ease. Challenges: Personalization apps are often cluttered and confusing, leading to drop-offs. Users needed trust & confidence in sizing, fit, and final product before committing to purchase. The platform had to feel premium and effortless, aligned with luxury fashion standards.
Goals
Goals
1
Build a user-friendly interface for complex customization.
1
Build a user-friendly interface for complex customization.
1
Build a user-friendly interface for complex customization.
2
Provide instant visual feedback (3D previews).
2
Provide instant visual feedback (3D previews).
2
Provide instant visual feedback (3D previews).
3
Ensure secure, seamless checkout.
3
Ensure secure, seamless checkout.
3
Ensure secure, seamless checkout.
4
Create a premium digital experience that reflects the couture brand.
4
Create a premium digital experience that reflects the couture brand.
4
Create a premium digital experience that reflects the couture brand.
My Approach & Solutions
My Approach & Solutions
1
UX Simplification
Designed a step-by-step customization flow (fabric → collar → cuffs → fit). Reduced decision fatigue by breaking complex options into intuitive stages.
1
UX Simplification
Designed a step-by-step customization flow (fabric → collar → cuffs → fit). Reduced decision fatigue by breaking complex options into intuitive stages.
1
UX Simplification
Designed a step-by-step customization flow (fabric → collar → cuffs → fit). Reduced decision fatigue by breaking complex options into intuitive stages.
2
Personalization & Visualization
Integrated 3D previews so users could see changes in real time. Ensured all design choices were clear, interactive, and confidence-building.
2
Personalization & Visualization
Integrated 3D previews so users could see changes in real time. Ensured all design choices were clear, interactive, and confidence-building.
2
Personalization & Visualization
Integrated 3D previews so users could see changes in real time. Ensured all design choices were clear, interactive, and confidence-building.
3
Premium UI & Design System
Developed a minimal, elegant visual identity aligned with luxury branding. Built a scalable design system in Figma for consistency across features.
3
Premium UI & Design System
Developed a minimal, elegant visual identity aligned with luxury branding. Built a scalable design system in Figma for consistency across features.
3
Premium UI & Design System
Developed a minimal, elegant visual identity aligned with luxury branding. Built a scalable design system in Figma for consistency across features.
4
Trust & Transparency
Designed a smooth secure payment flow. Integrated order tracking → increasing buyer confidence.
4
Trust & Transparency
Designed a smooth secure payment flow. Integrated order tracking → increasing buyer confidence.
4
Trust & Transparency
Designed a smooth secure payment flow. Integrated order tracking → increasing buyer confidence.
Tools
Tools
Figma
Results & Impact
+30% increase in completion rates for shirt customization vs. industry benchmarks. Higher conversion rates from first-time visitors → trust-building UI reduced hesitation. Positioned the brand as a digital couture leader, giving customers an in-store experience online.
