Interior Design Website
UI/UX Design
Website Redesign
E-commerce
Conversion Optimization
Lead Generation
Responsive Design
Figma
RPM Interior & Construction – Website Redesign
RPM Interior & Construction – Website Redesign
RPM Interior & Construction – Website Redesign
RPM Interior & Construction – Website Redesign
RPM Interior & Construction – Website Redesign
RPM Interior & Construction – Website Redesign
Interior & Construction Website with E-commerce
Interior & Construction Website with E-commerce
Interior & Construction Website with E-commerce
Interior & Construction Website with E-commerce
Interior & Construction Website with E-commerce
Interior & Construction Website with E-commerce
2022
Timeline
Lead Designer
UI/UX Designer
2022
Timeline
Lead Designer
UI/UX Designer
Background & Challenge
Background & Challenge
RPM wanted to revamp its digital presence to better reflect its expertise in interior design and construction services. The previous site struggled with: Outdated navigation and cluttered layouts. Weak portfolio presentation → projects weren’t showcased effectively. No clear lead generation funnel for new clients. Limited e-commerce functionality for selling design-related products.
RPM wanted to revamp its digital presence to better reflect its expertise in interior design and construction services. The previous site struggled with: Outdated navigation and cluttered layouts. Weak portfolio presentation → projects weren’t showcased effectively. No clear lead generation funnel for new clients. Limited e-commerce functionality for selling design-related products.
Goals
Goals
1
Client-Centric UX → Build trust through clear communication and transparency.
1
Client-Centric UX → Build trust through clear communication and transparency.
1
Client-Centric UX → Build trust through clear communication and transparency.
2
Stronger Brand Presence → Highlight craftsmanship and creativity.
2
Stronger Brand Presence → Highlight craftsmanship and creativity.
2
Stronger Brand Presence → Highlight craftsmanship and creativity.
3
Accessibility → Inclusive design for all users.
3
Accessibility → Inclusive design for all users.
3
Accessibility → Inclusive design for all users.
4
E-commerce Shop → Smooth browsing and checkout for design-related products.
4
E-commerce Shop → Smooth browsing and checkout for design-related products.
4
E-commerce Shop → Smooth browsing and checkout for design-related products.
My Approach & Solutions
My Approach & Solutions
1
Intuitive Navigation & Structure
Simplified menus, clear page hierarchy, and quick access to services. Sticky navigation for faster browsing.
1
Intuitive Navigation & Structure
Simplified menus, clear page hierarchy, and quick access to services. Sticky navigation for faster browsing.
1
Intuitive Navigation & Structure
Simplified menus, clear page hierarchy, and quick access to services. Sticky navigation for faster browsing.
2
Visual Inspiration Boards
Curated style galleries & concept boards. Helped users visualize possibilities, boosting engagement.
2
Visual Inspiration Boards
Curated style galleries & concept boards. Helped users visualize possibilities, boosting engagement.
2
Visual Inspiration Boards
Curated style galleries & concept boards. Helped users visualize possibilities, boosting engagement.
3
Responsive Portfolio Showcase
Designed a mobile-first portfolio with high-quality visuals. Adaptable layouts to highlight projects across devices.
3
Responsive Portfolio Showcase
Designed a mobile-first portfolio with high-quality visuals. Adaptable layouts to highlight projects across devices.
3
Responsive Portfolio Showcase
Designed a mobile-first portfolio with high-quality visuals. Adaptable layouts to highlight projects across devices.
4
E-commerce Integration
Streamlined shop & checkout flow. Clear CTAs → smoother conversions for product sales.
4
E-commerce Integration
Streamlined shop & checkout flow. Clear CTAs → smoother conversions for product sales.
4
E-commerce Integration
Streamlined shop & checkout flow. Clear CTAs → smoother conversions for product sales.
5
Scalable UI System
Built a Figma-based design system for consistency. Ensured future scalability for adding new categories.
5
Scalable UI System
Built a Figma-based design system for consistency. Ensured future scalability for adding new categories.
5
Scalable UI System
Built a Figma-based design system for consistency. Ensured future scalability for adding new categories.
Tools
Tools
Figma
Results & Impact
+20% increase in inquiries/leads within the first quarter after launch. Bounce rate reduced by 18% through clearer navigation. Higher engagement with the portfolio (users spent more time on project galleries). Enabled RPM to launch an e-commerce arm smoothly.
