Conversion Optimization (CRO)
SaaS Platform
Subscription UX
Mobile-First Design
UI Design
Subscribe-a-Car – SaaS Platform (Built From Scratch)
Subscribe-a-Car – SaaS Platform (Built From Scratch)
Subscribe-a-Car – SaaS Platform (Built From Scratch)
Subscribe-a-Car – SaaS Platform (Built From Scratch)
Subscribe-a-Car – SaaS Platform (Built From Scratch)
Subscribe-a-Car – SaaS Platform (Built From Scratch)
Introducing our groundbreaking Car Subscription App, where variety isn't just the spice of life – it's the driving force behind every journey. From sporty sedans to spacious SUVs, we've curated a collection of wheels that'll have you itching to hit the road.
Introducing our groundbreaking Car Subscription App, where variety isn't just the spice of life – it's the driving force behind every journey. From sporty sedans to spacious SUVs, we've curated a collection of wheels that'll have you itching to hit the road.
Introducing our groundbreaking Car Subscription App, where variety isn't just the spice of life – it's the driving force behind every journey. From sporty sedans to spacious SUVs, we've curated a collection of wheels that'll have you itching to hit the road.
Introducing our groundbreaking Car Subscription App, where variety isn't just the spice of life – it's the driving force behind every journey. From sporty sedans to spacious SUVs, we've curated a collection of wheels that'll have you itching to hit the road.
Introducing our groundbreaking Car Subscription App, where variety isn't just the spice of life – it's the driving force behind every journey. From sporty sedans to spacious SUVs, we've curated a collection of wheels that'll have you itching to hit the road.
Introducing our groundbreaking Car Subscription App, where variety isn't just the spice of life – it's the driving force behind every journey. From sporty sedans to spacious SUVs, we've curated a collection of wheels that'll have you itching to hit the road.
2023
Timeline
Co-creator
UI Designer (collaborated on UX with product team)
2023
Timeline
Co-creator
UI Designer (collaborated on UX with product team)
Background & Challenge
Background & Challenge
The client needed a ground-up car subscription platform to give users a modern alternative to renting or leasing.
Key challenges:
Simplify complex subscription options without overwhelming users.
Build trust for recurring payments.
Design a scalable UI system to support future expansion.
The client needed a ground-up car subscription platform to give users a modern alternative to renting or leasing.
Key challenges:
Simplify complex subscription options without overwhelming users.
Build trust for recurring payments.
Design a scalable UI system to support future expansion.
Goals
Goals
1
Intuitive Navigation
easy browsing across cars, plans, and settings.
1
Intuitive Navigation
easy browsing across cars, plans, and settings.
1
Intuitive Navigation
easy browsing across cars, plans, and settings.
2
Seamless Onboarding
step-by-step, guided experience.
2
Seamless Onboarding
step-by-step, guided experience.
2
Seamless Onboarding
step-by-step, guided experience.
3
Accessible Interaction
inclusive for all users.
3
Accessible Interaction
inclusive for all users.
3
Accessible Interaction
inclusive for all users.
My Approach & Solutions
My Approach & Solutions
1
UI From Scratch
Defined visual identity (typography, colors, components). Designed mobile-first, trust-building UI patterns.
1
UI From Scratch
Defined visual identity (typography, colors, components). Designed mobile-first, trust-building UI patterns.
1
UI From Scratch
Defined visual identity (typography, colors, components). Designed mobile-first, trust-building UI patterns.
2
Streamlined Booking Flow
Reduced steps → faster reservations. Clear CTAs guide users to completion.
2
Streamlined Booking Flow
Reduced steps → faster reservations. Clear CTAs guide users to completion.
2
Streamlined Booking Flow
Reduced steps → faster reservations. Clear CTAs guide users to completion.
3
Dynamic Vehicle Selection
Personalized recommendations based on preferences. Easy comparison to reduce decision fatigue.
3
Dynamic Vehicle Selection
Personalized recommendations based on preferences. Easy comparison to reduce decision fatigue.
3
Dynamic Vehicle Selection
Personalized recommendations based on preferences. Easy comparison to reduce decision fatigue.
4
Transparent Pricing & Flexible Plans
Clear, upfront fees for trust. Custom plans (pay-as-you-go / unlimited mileage).
4
Transparent Pricing & Flexible Plans
Clear, upfront fees for trust. Custom plans (pay-as-you-go / unlimited mileage).
4
Transparent Pricing & Flexible Plans
Clear, upfront fees for trust. Custom plans (pay-as-you-go / unlimited mileage).
5
Design System
Built modular Figma library for scalable, dev-friendly handoff.
5
Design System
Built modular Figma library for scalable, dev-friendly handoff.
5
Design System
Built modular Figma library for scalable, dev-friendly handoff.
Tools
Tools
Figma
Results & Impact
22% higher subscription sign-ups in benchmarked usability tests. Faster onboarding → fewer drop-offs during registration. Stronger trust → users reported confidence in transparent pricing. Scalable design system enabled faster rollout of new features.
